Client:
Share Winter
Social Media
Campaign
Art Direction
Copywriting
Branding
Graphic Design
Overview
Share Winter Foundation is a grant making organization dedicated to improving youth’s lives, health, and fitness through winter sports.
The Challenge
In the world of winter sports, access is often dictated by privilege, expensive lift tickets, specialized gear, and proximity to ski resorts keep many kids from ever stepping onto the snow. Share Winter was on a mission to change that, determined to put skis, snowboards, and big dreams into the hands of underprivileged youth.
But there was a problem: their branding and visuals weren’t telling the story powerfully enough. For a nonprofit fueled entirely by donations, every visual touchpoint matters, because when hearts connect, wallets open.
The Approach
Share Winter had an incredible mission, but their visual identity needed to inspire at first glance. By reimagining their branding and amplifying their presence on social media, we could help them grow awareness, connect with communities, and turn casual admirers into active donors. The goal wasn’t just to raise funds, it was to show the world the joy, empowerment, and opportunity that winter sports could bring to kids who had never dreamed it possible.
/ The Solution
We delivered a full branding facelift, embedding their new look into every platform and asset:
- Fresh, cohesive branding woven into their website, social channels, and promotional materials
- Custom-designed social media graphics that boosted engagement and reinforced the brand identity
- A visually compelling end-of-year impact report to share with donors and stakeholders
- Consistent, story-driven social media posting to grow their reach and showcase their successes
This wasn’t just about branding—it was about building a visual language that told their story before a single word was read.
/ The Result
Share Winter transformed from “just another nonprofit” into a standout champion for youth access in winter sports. The revitalized branding and strategic social presence captured the attention of new donors, expanded community awareness, and strengthened the bond with existing supporters. More followers. More engagement. More kids on the slopes. And most importantly—more young lives touched by the thrill of winter sports they may never have otherwise experienced.
