“Shelter-in-place”
Requires a place to shelter.
Requires a place to shelter.
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Not an option
As a non-profit CLNkids has a singular mission: to bring child homelessness to an end. Their vision has gained greater importance during the COVID-19 pandemic — children without a roof over their heads have no way to shelter in place. To raise awareness of this desperate situation, CLNkids partnered with Mya Kai Creative to create a national campaign that brings this often-unseen problem into focus.
The campaign is designed to grab your attention through powerful visuals and whip-smart copy. It pulls the reader in to shift their feelings on the national stay-at-home order.
