In June 2020, there was a sudden surge in COVID-19 cases in Florida, Texas and Arizona were seeing extreme increases in positive tests. Arizona alone As Arizona experienced record-breaking case totals on June 19, 2020, with 3,246 new cases, followed by 3,109 cases the very next day. So Mya Kai Creative decided to lend its creative expertise to the cause by developing a timely PSA.
This spot juxtaposes the loneliness of a world plagued by COVID with the simple truth that wearing masks can help minimize the spread and help save lives. It shows us that the world we love is waiting for us, and wearing masks could help us have it back soon.
