Returning people to their passions

Vybe is a performance physical therapy startup that specializes in helping adults stay active. Their modern-day approach to PT required a modern look and feel, so they enlisted Mya Kai Creative to develop a powerful brand identity. We took a deep dive into what they do and how they do it, and delivered a brand book packed with a fresh logo, rules on typeface and imagery usage, primary and secondary color palettes, and more. These elements combined generate an eye-catching brand identity that will define and carry their innovative style of physical therapy for years to come.