Fresh Farms
Client:
Fresh Farms
Reband
Web Site Design
Branding and identity
Art Direction
Copywriting
Video Production
Graphic Design
The Challenge
In today’s marketplace, people shop with their eyes first. Fresh Farms had strong products but lacked a strong identity. Without a clear, memorable look, the brand risked blending into the background, making it harder to capture consumer attention and loyalty.
The Insight
We saw an opportunity: Fresh Farms didn’t just need a new logo—they needed a brand system that told their story at every touchpoint. A brand that felt fresh, modern, and trustworthy, while standing out on the shelf and online.
The Solution
We built Fresh Farms a bold new identity from the ground up, including:
- Comprehensive brand guidelines to ensure Fresh Farms always shows up with the same strong voice and look
- A redesigned logo that’s modern, clean, and approachable
- A vibrant color system and typography that reflect freshness and quality
- Packaging and brand elements that carry consistency across every product line
/ New identity
A fresh identity for a brand that’s always growing. Built to stand out on the shelf and in the hearts of consumers.
/ The Result
The outcome was a refreshed Fresh Farms brand that commands attention and inspires trust. With a strong, unified look, Fresh Farms now has the tools to captivate buyers, strengthen its presence in the marketplace, and grow as a recognizable leader in fresh produce.
/ Real world
Photography that reflects the freshness and authenticity behind the brand, capturing the vibrant spirit of Fresh Farms in every detail.
