Client:
Isabella Wines
Reband
Web Site Design
Campaign
Art Direction
Copywriting
Branding
Graphic Design
Brand Strategy
Influencer Activation
The Challenge
Isabella Wines has always known its heritage — one foot in the old country, the other firmly planted on U.S. soil. Each sip carries the soul of classic Italian winemaking with the boldness of a first-generation American spirit. But while the wine told a captivating story, the brand’s visual identity didn’t match the richness of the experience it offered.
They needed a full brand refresh — one that transported customers directly to the heart of Italy, bottle by bottle — and a website that could deliver this journey online.
The Approach
We reimagined Isabella Wines from the ground up, blending modern design with timeless tradition. The new identity honors its Italian roots while speaking to today’s wine lovers, balancing visual sophistication with warm approachability.
For the website, we built an immersive digital experience — every click and scroll feels like a stroll through a Tuscan vineyard. Visitors can explore regions, uncover tasting notes, and savor the journey long before the first pour.
The brand’s packaging was also elevated with striking new labels featuring captivating eyes — a subtle nod to the mystery, romance, and legacy poured into every bottle.
A Taste of Togetherness
/ Website
Step inside Isabella Wines online — an immersive digital vineyard where every click uncorks a new story.
Every visit is a trip to Italy, no plane ticket required.
• Immersive Experience – A design that mirrors the charm of Italian vineyards, engaging visitors with rich imagery and storytelling.
• Visual Consistency – Seamless integration of new branding across digital and physical touchpoints.
• Mobile-First Design – Optimized for wine lovers browsing from anywhere — whether at a tasting room or from their couch.