Client:
OGEEZ!
Brand Update
Web Site Design
Campaign
Art Direction
Branding
Graphic Design
The Challenge
In a saturated cannabis edible market overflowing with THC gummy brands, OGeez! faced the risk of blending into the noise. With shelves packed and screens crowded, every brand was fighting for attention. OGeez! had a bold personality and products that stood apart with whimsical shapes and daring flavors, but the challenge was clear: how to build a brand and digital presence as loud, playful, and unforgettable as the gummies themselves.
The Approach
We looked beyond “just another gummy” and treated OGeez! as an experience, not a product. Our strategy was to craft a brand identity that mirrored the vibrancy, creativity, and fun packed into every bite. We zeroed in on three core elements:
- Visual Storytelling – Translate OGeez!’s bold flavors and unique strains into instantly recognizable aesthetics.
- Playful Design – Use shapes, colors, and interactions that reflect the whimsy of their gummies.
- Immersive Brand World – Build a website that didn’t just inform but invited visitors to explore, play, and connect with the brand’s vibe.
/ The Solution
We brought OGeez! to life across every touchpoint:
- Bold, bright colors to command attention online and on shelves.
- Playful shapes that echoed the brand’s signature gummies.
- An interactive, sleek website that turned browsing into an experience as fun as tasting the product.
- Layered storytelling that celebrated variety, creativity, and flavor at every scroll, click, and package view.
The outcome wasn’t just a brand refresh—it was a sensory experience that matched OGeez!’s promise of being more than a gummy.
/ The Result
The new OGeez! identity became impossible to miss. Online, visitors were drawn deeper into the brand’s vibrant world; in stores, the packaging popped off the shelves. Across every platform, OGeez!’s playful personality shined, converting casual browsers into loyal fans.
The result? A thriving brand presence, a delighted client, and a growing base of consumers discovering that OGeez! isn’t just a gummy—it’s a vibe.
